GreenGO
Branch: Tourism, Coupon
Work: Branding, Logo, Visual Identity, UX / UI Design
GreenGo business is providing exclusive access and support to travellers in Rio de Janeiro, Brazil.
I had the privilege of developing the entire concept for the brand and crafting its visual identity from scratch, which was a really rewarding experience.
The Logo
In this project, the logo draws inspiration from Rio de Janeiro’s iconic Sugar Loaf Mountain. Capturing its distinctive silhouette, the logo radiates a friendly aesthetic with a rounded and soft form.
Colors
The color palette mirrors the city’s dynamic nature, blending urban landscapes with lush rainforest hues. A gradient, transitioning from dark greens to vibrant lemon shades, symbolizes the harmonious coexistence of city and nature.
The mood
Crafting the visual identity involved a curated palette—blending green tones with dark grey for sophistication. Helvetica, chosen for its timeless elegance, ensures clarity and adaptability. Pale cream/yellow accents enhance readability, achieving a harmonious blend of modernity and approachability.
Relating to customers
Crafting the visual identity involved a curated palette—blending green tones with dark grey for sophistication. Helvetica, chosen for its timeless elegance, ensures clarity and adaptability. Pale cream/yellow accents enhance readability, achieving a harmonious blend of modernity and approachability.
Colors
The color palette mirrors the city’s dynamic nature, blending urban landscapes with lush rainforest hues. A gradient, transitioning from dark greens to vibrant lemon shades, symbolizes the harmonious coexistence of city and nature.
The mood
Crafting the visual identity involved a curated palette—blending green tones with dark grey for sophistication. Helvetica, chosen for its timeless elegance, ensures clarity and adaptability. Pale cream/yellow accents enhance readability, achieving a harmonious blend of modernity and approachability.
Relating to customers
Crafting the visual identity involved a curated palette—blending green tones with dark grey for sophistication. Helvetica, chosen for its timeless elegance, ensures clarity and adaptability. Pale cream/yellow accents enhance readability, achieving a harmonious blend of modernity and approachability.
Fresh Merch
Beyond digital, the visual identity extends to tangible items like T-shirts and hats, seamlessly connecting the brand with its audience.
Client's feedback
“When we decided to work with Erick we knew he would do a good professional job but he went 2 extra miles and overdelivered helping us shape every user touch point in our product. We highly recommend.”
Fabricio Mendes, Founder GreenGo